Onsen draws inspiration from the founder's Japanese heritage and experiences living in Japan, aiming to elevate the bathing routine into a joyful ritual with their towels. Their mission is to restore value to overlooked basics through smarter, functional design, allowing users to focus on life's experiences. Crafted from 100% American-grown Supima cotton, known for its exceptional strength and durability, Onsen towels are designed to be long-lasting investments.